Scottish entrepreneur Brian Souter has pledged to match all small donations received by 31 March up to £500,000, creating an incredible £1 million election fund.
So every £1 you donate will be worth double that - at no extra cost to you.
I don't care much for big business supporting political parties, nor for that matter for trades unions doing it, but life is life and we start from where we are, not from where we would like to be.
So, with the unions funding Labour and the big financial organisations funding the Tories, we have to be grateful that this money is coming to us.
Getting our message through with a hostile press and a hostile state broadcaster is a hard job. The rubbish that is printed about the SNP has been startling over the years, and the way that some achievements have been ignored in the main stream media, including the BBC, is jaw dropping. The curled lip of some presenters when the government is mentioned brings shame on a supposedly neutral state funded organ.
So we need to be able to get the message across with posters, ads, tv and most important of all, people.
The SNP is lucky. Its members get off their backsides and do what they can, whatever that is, from folding communications and putting them in envelopes to going out “chapping doors”. We are lucky that our main asset costs nothing. But other assets do cost money and we will have to pay for the advertising campaign which we must mount.
We need a million pounds. Let’s see if we can get it.
(As so often on this blog, my thanks go to Cynical Highlander for bringing this to my attention.)
Pics: Isn't it one of the prettiest and the best places on Earth (despite today's weather)