Well by Olympics' standards the women's football matches in Glasgow aren't of much importance, indeed they are happening before the opening ceremony, when the "mythical flame" hasn't even been lit and the Queen hasn't given it her blessings, away in a cold dark land in the far north. They haven't even necessitated Zil lanes, presumably because no one of any importance was there.
Interest in buying tickets was so abysmal that the organisers gave away tens of thousands to schoolchildren for free...and even then, tonight when I saw it on tv, the stadium was almost empty.
Coca Cola will be unhappy.
Before tonight's match Scottish Secretary, Michael Moore said: “The Olympics is of huge importance and the fact Hampden will be front and centre as the world turns it attention to the UK is great news for Glasgow and Scotland as a whole."
Well, as I said, front and centre may be just a little bit of an exaggeration. There was hardly anyone there. It may have good viewing figures in North Korea, but I'm willing to bet that's the exception.
Mr Moore continued: “The Olympics is our chance to show the world what we are capable of as a nation and the hard work of people across the country is helping ensure the success of the Games."
Barf. No. The Olympics is only one of a thousand of ways that Scotland can show what it is capable of, which is just as well, because one thing it would seem we are not too hot on, is geography.
The Scottish Secretary went on to say that he was looking forward to watching the game and hearing the first-ever Olympic roar at Hampden.
Well I hope he enjoyed it, because it was actually a boo.
So yeah, in what in most cases would have been an relatively minor insult, Logoc managed to show the wrong flag on a big screen as players were introduced. The trouble is that they displayed the flag of South Korea, a country with which North Korea is at war, and has been for around 60 years.
They really couldn't have got it more wrong. The North Koreans walked off and the kick off was delayed for over an hour.
A statement by the London 2012 organisers said:
"Today ahead of the women's football match at Hampden Park, the South Korean flag was shown on a big screen video package instead of the North Korean flag.
"Clearly that is a mistake." (Nah!!!??? Well, I never!)
"We will apologise to the team and the National Olympic Committee and steps will be taken to ensure this does not happen again."
Thus far no one seems to know who prepared the offending (and offensive) video package.
Top flag: North Korea; Bottom flag: South Korea. They're not even vaguely similar, are they?