I can't help but think that there wasn't enough thought in that response (quite apart from the fact that technically, I suspect, you TAKE inferences rather than MAKE them, but that is me being picky).
It is, of course, true that in most campaigns of this type, illustrations are chosen to encourage people to think about why they should choose a particular outcome. But it's also true to say that the subjects are chosen for emotive reasons. In the same way as advertising for other products uses fluffy kittens, cute kids, pretty women, handsome guys and sweet old people.
This campaign is about people. It's about how we want to take our country and our society forward and how we look after the various sections of that society. It's about the direction that we want to move in.
It's not unreasonable for the campaign managers to want to use positive pictures of people, of whatever age and stage in their lives, to concentrate the minds of potential voters.
Most of us care to a greater or lesser extent about children, about sick people and about the old, regardless of which side of the campaign they are on. But different folk have different views about what that future should be and who or what is the best way of delivering that future.
There is nothing wrong with the above image of kids running across a hillside. Above all the future of the country is the future of its young people. They are the ones who will reap the benefits and/or live with the consequences of whichever decision we will make on September 18.
The booklet from the UK government goes on to show pictures of a nice family, mum, dad, a boy and a girl; a workman; a good looking young couple; a pharmacist (ironically) handing over a prescription; a young mother with a baby, and an extended family. They have it more or less covered, although surprisingly there are few old people and not much of an ethnic mix. But there is nothing wrong with these illustrations. Our decision will affect all of these people.
The Yes side will have used the same kind of groups of people in their publicity.
I don't know what led Ms Wiles to do what she did. If indeed it was a desire to keep children out of the campaign, she clearly hasn't been even glancing at her own side's publicity. I suspect it was a deep and passionate hatred of the SNP and independent Scotland, for whatever reason.
She has resigned. Her political career is over for now, and I suspect forever.
As Mr Cameron once rather naively said... "Too many tweets make an ex candidate" , or something like that.